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Play Tutors
Branding Guidelines
In its startup phase, the branding guidelines
were minimal, focusing on color schemes, fonts, imagery, and logo usage. As the company grew, the plan was to expand and enhance these guidelines.
Landing Pages
The website aimed to recruit tutors and attract parents with dedicated pages for each.
The parent page was simple, contrasting playful elements, and emphasized supporting parents and inspiring kids.
The tutor page focused on sign-ups, offering
a cashback incentive with a free enhanced
DBS check.
Marketing
Alongside the webpages, I introduced pop-ups.
These are known to have a greater conversion rate, than visible forms on a landing page.
They were bold, bright and eye-catching, but still linked to the original branding through use of the brand’s core colours.
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